论中国保险公司的规模经济

保险公司只有达到一定规模才具有国际竞争力.保险公司的最佳经济规模在不同的时期受保险市场主体的多少、国家的保险产业政策等多种因素影响.我国保险公司与全球著名大型保险公司规模相比有较大差距,因此,规模经济对于提高中资保险公司的国际竞争力具有特殊的现实意义.中资保险公司可通过上市扩充资本金、并购、组建保险集团等途径实现规模经济.     

中国—东盟关税同盟区的贸易效应分析

东盟的未来取决于和中国经济一体化的程度,这是一个不争的事实。本文通过一般均衡分析模型、贸易创造和贸易转移模型、竞争效应模型、规模经济效应模型对中国东盟关税同盟区的贸易效应进行了前瞻性的分析和探索,旨在为加深中国东盟经济一体化进程提供理论上的支持。     

连锁企业规模扩张的理论思考

连锁商业是一种规模经济较为明显的商业组织形式。连锁企业在发展中普遍具有规模扩张的本能，通过规模扩张来实现规模经济效益。但是，我国连锁企业的规模的扩张存在一些问题，尤其是某些基本概念混淆不清，这造成了实践中的许多偏差。因此，本文通过对连锁企业规模扩张进行理论梳理，重新界定连锁企业的规模扩张，分析探索其内在规律，以便提供对我国连锁企业规模扩张的有益启示。     

The effect of concentration and market power on food prices: evidence from Finland

This research examines empirically the relationship between economies of scale, concentration, and market power in food retailing. With unique, local market data available Finland, the analysis could investigate the impact of both local concentration and industry-wide concentration (which can be interpreted as multimarket contact) are taken into account in the evaluation of grocery retail competitiveness. The results show that the main factor affecting market power is the size of the retail firm. Larger share grocery retailers, for both the local and the national markets, carried higher mark-ups. At the same time, no firm-level scale economies were found from these larger firms. I conclude from these findings that the main purpose of large grocery retail mergers is to gain market power not efficiency.     

我国公共基础设施的规模效应及结构效应分析——基于1996-2010的制造业行业数据

基于三要素的成本函数,本文利用1996—2010年20个制造业行业的面板数据,考察了以能源、交通以及邮电通讯为代表的公共基础设施对产业部门的要素投入数量以及要素投入结构的影响。结果表明:公共基本设施投入不仅具有降低行业平均成本的作用,而且对行业成本结构具有显著影响。相对于劳动投入,要素投入更加向资本和中间品倾斜。     

Perceived risk and risk-reduction strategies in Internet shopping

This article focuses on the appearance of new kinds of risk and new risk-relievers in electronic buying situations. A qualitative study was conducted in order to identify risk dimensions and risk-relievers. The links between risk and risk-relievers were taken into account. A quantitative survey was also conducted in order to measure perceived risk level and risk-reliever utility, and to present a cluster analysis of consumer riskreduction behaviour based on risk-reliever utility scores.     

Relationship between Perceived Risk,Evaluation, Satisfaction,and Behavioral Intention: A Case of Local-Festival Visitors

This study analyzes the relationship between perceived risk, evaluation, satisfaction, and behavioral intention of tourists attending a local festival. Based on a survey with a sample of 465 respondents attending a local festival in South Korea, a structural equation model (SEM) is proposed that involves festival-related perceived risk, perceptual evaluation, overall satisfaction, and behavioral intention for future attendance at this and other festivals. Firstly, the results show that while risk may lead to a negative perception of a festival, it has no effect on satisfaction or subsequent behavioral intention. Secondly, the results show that direct causality exists between perception, satisfaction and future intention. Thirdly, a demand for diversity in programs determines perceptions of risk, which in turn permits a segmentation of visitors based on these characteristics. The findings of this study contribute to successful planning and marketing strategies to meet the demands of psychologically segmented tourists, especially in festival studies.     

An interactional perspective on perceived empowerment: the role of personal needs and task context

This study examines the influence of individual needs and task characteristics on a multifaceted definition of perceived empowerment using an interactional perspective. Respondents were Hong Kong Chinese employees and most of them lower-level or nonmanagerial level workers in business organizations. We used regression analyses to test a number of hypotheses informed by social psychology theories. The significant findings indicate that perceived empowerment is predicted by individual characteristics (need for achievement, need for power), task situations (receipt of task feedback, competency-based reward system, participation in goal setting) and their interactions. Limitations of the study and implications for future research are discussed.     

Improving Agricultural Physical Marketing Infrastructure in Africa Through More Self-Help

The paper provides a brief overview of the problems of physical agricultural marketing infrastructure in Africa, with particular reference to rural roads and marketing facilities, such as storage, processing and market centres. In order to overcome these constraints, it is necessav to strengthen macro policy changes, with particular reference to commodity marketing, rural finance and government decentralization policies with the obiective of providing more incentives to marketing enterprises and local authorities to promote infrastructure development. Changes in macro policies have to be supported by adequate training programmes, support to institution building and adjustment of aid strategies to encourage self-help in developing marketing infrastructure.     

Psychological antecedents and risk on attitudes toward e-customization

Consumers can experience relatively low prices with the dramatic diffusion of online shopping even with customized products, which are commonly more expensive than regular products, due to unique functions of customized product order processes in online environments. This paper investigates how two psychological antecedents, (1) need for uniqueness and (2) status aspiration, can influence consumers' attitude with regard to forming procedures toward e-customized products and how perceived risk, another psychological factor, on purchasing e-customized products plays a role of moderating factor. A self-administered online survey of 321 Japanese consumers is conducted to examine a proposed conceptual model with Structural Equation Modeling (SEM). The analysis using results indicates that the need for uniqueness directly impacts on attitude toward e-customized products while it mediates the effect of status aspiration. A multi-group analysis to test a moderating effect of the perceived risk on purchasing e-customized products highlights the significant effects of psychological factors. The result also provides potential guidelines to e-tailors on possibility of segmenting markets as well as promoting their customized products using these psychological criteria of their target consumers.